Sarah MKT350 blog

Article The article is about how social media stories are gaining popularity. Stories are videos and photos that are available to be seen for a limited amount of time. Overall they are used as ad space, polling viewers and have them communicate with the brand. It's believed they may be soon more useful than Facebook or Instagram posts. This reasoning is because they may reach a wider range of audiences. It reported that adults, 18-year-olds and over, spend around 45 minutes on social media in one day possibly contributing to this claim. ( Dyer ) Relating to school: Stories touch upon the three media zones of social community, social publishing, and social commerce. It falls in the social community zone because messages can pass between different parties on these stories. It also allows for the sharing of posts and information with communities such as followers, associates, and consumers. The social publishing zone is included because it involves posting photos and videos crea...

Article This article is about how social media contests are a good way to self promote and get engagement.  It talks about how contests create engagement, awareness of the brand, makes the brand feel genuine, and creates credibility for the company. The article also suggests having daily contests along with how to make them simple to execute. The article also covers how some restaurants on Instagram have contests around sharing photos of food so word or pictures can reach beyond just followers of a restaurant. The reasoning is it takes little effort for patrons to post pictures of their food. This is because it is already a common occurrence already for many people to take photos of the dishes they get at a restaurant. However, there are restrictions they have to operate within. It can be small things such as not encouraging people to tag themselves in photos of food as they are not in the photo or posting near duplicates of a photo. This is something to keep in mind when creating...

Article There are six ways for a brand seem to be more personal instead of corporate on social media. These ways are to have a good story, have quizzes, be consistent, have chatbots, have a formal advocacy program and create unique content. The article delves into how a story creates more of an emotional connection with viewers.  This is further strengthened if people have a hand in creating the story.  The second topic covered is how quizzes allow consumers to provide feedback and be more engaged with the brand. The third topic is being consistent. This is discussing sticking to a schedule of when content is released. The fourth topic is about how chatbots are useful to provide all-day support for consumers and can be customized to reflect your company. The fifth topic is how having all your employees believe in and support the brand then it's more personal and authentic.  Finally creating unique content that is about the audience creates long-lasting relationships and ...

Article The company Bark is using Social media following the guideline of Social Media is about the people and not the business. They are using platforms such as TikTok and Instagram to raise awareness of their company early in people who potentially may own a dog based on research. Instead of pushing products they are letting people create their own content for themselves and other people to engage with.  They even created their own platform "Say Bark!" to let people create/ see content more tailored to themselves. They also focus more on the needs of dog owners instead of selecting and pitching to target audiences (Nickalls).  This experience is different than many companies that are on social media these days. While in the rare instance a pop-up ad can be useful more often than not they are distracting and take away from the social media experience. Today, for example, I was on Facebook and an ad for Spamalot came up and I would have bought a ticket right then and there ...