Sarah MKT350 blog

Article The article is about how to make you social media more personable. One of the tips is avoid over used phrasings or calls to actions just to seem more original and creative. The second tip is to avoid blanket statements to avoid depersonalizing the experience for people and make it seem like a one on one experience. The third tip is to avoid all posts be about the brand raving about itself and more about how it can bring value to the consumer. Finally, be more specific and instead of being vague with words like best say what exactly makes it the best. ( Smigel )               This relates to class because it treads the same territory as the user experience. Social Media Marketing is all about what the consumers are getting not the brand if it is going to be successful. The suggestion of being creative makes the social media marketing seem new and unique and people have become blind to the same phrasings thr...

Article This article covered ways to have successful social media marketing. The first item tackled is to have a plan and not just post everything and anything. The suggestions were to post about what your target audience finds relevant and post about the key selling features with your products. The second tip was to adjust the content to what platform it is on due to having different demographics or users on different platforms. Also, the content has to be altered depending on formats for each platform whether it be text, video or pictures. Finally, do not have more than three social media platforms. The last tip is to post original content following what others are doing may seem boring to consumers and it must appeal to their interests. (Csahiouni)     This is going back to the thought process of customer, context, and content as discussed in class regarding choosing a platform for marketing. The thoughts about what platform to choose are the same as how to structu...

Article This article covered the differences between Social Media Management and Social Media Monitoring. It states that management is reactive and is about what a social media manager does for a company such as dealing with comments and process what they are saying about people's opinions of the brand. There are no systems flagging comments that may indicate that there is a problem that needs to be addressed. People have to find the evidence as the comments come in.     Monitoring is proactive and open to high-level employees as it about observation and choosing what direction the company will go in. While management is done by hand so to speak monitoring is assisted by AI and machine learning. This helps with making associations and analyzing possible trends. (Redmore)     This is important because in-class presentations and lectures we talk about trends in the present social marketing world and how important it is to be in dialog with consumers to s...