Article

The article is about how social media stories are gaining popularity. Stories are videos and photos that are available to be seen for a limited amount of time. Overall they are used as ad space, polling viewers and have them communicate with the brand. It's believed they may be soon more useful than Facebook or Instagram posts. This reasoning is because they may reach a wider range of audiences. It reported that adults, 18-year-olds and over, spend around 45 minutes on social media in one day possibly contributing to this claim. (Dyer)
Relating to school:
Stories touch upon the three media zones of social community, social publishing, and social commerce. It falls in the social community zone because messages can pass between different parties on these stories. It also allows for the sharing of posts and information with communities such as followers, associates, and consumers. The social publishing zone is included because it involves posting photos and videos created by the brand.  Whether it is to create awareness to sell products or get feedback. Finally, it touches upon social commerce due to the use of ad space. Here you can swipe up on the ad and end up on the seller's website to buy the product.
    This platform allows for both synchronous interactions (interactions that are occurring in real time) and asynchronous interactions (when people don't have to respond immediately). Stories may have a real-time feed, and people are chatting for the duration of the video. However, if the video is not streamed it becomes an asynchronous interaction. People may comment and interact with the story when they see it; no matter how long ago it was posted.
Implications:
The brands can make sure more people see their content. Now it can no longer be buried in the avalanche of posts on someone's feed. It is easier to raise awareness if you know that the content can be easily seen.
 It also allows for a more personal feeling when marketing to consumers. Viewers get content that they can comment on, either get a response, or influence decisions. A brand that has a more personal approach is more likely to have more brand loyal than one that just sends out mass messages that consumers can not interact with.
Example:
Super Carlin Brothers will make live video stories on Instagram. Viewers can message questions to the brothers. The brothers will answer these questions on the video. This approach connects with audiences making it a more personal experience.
Super Carlin Brothers also released stories about their new coffee brand. The brothers shared consumers' stories and posts with audiences. This also shows their emotional connection and sharing of values with the community.




Dyer, Sara. “2019 Marketing Trends: Social Media Stories.” Alabama Media Group, Sara Dyer /Wp-Content/Uploads/2015/10/Amglogo.png, 26 Feb. 2019, www.alabamamediagroup.com/2019/02/26/2019-marketing-trends-social-media-stories/.