Sarah MKT350 blog

Article This article is talking about how social media is important for events. It is brought up that social media is a good way to spread awareness of the event as so many people are already on their phone. It also helps to direct the event promotion to the right target audience as the platforms can provide information on the demographics of its users. The platforms can also be used by attendees to share what is going on at the event and interact with the people at the event for things such as contests. Finally, it can also be used to set up for the next event by showing what went on at the one just held and give an idea of what will happen at the next one. ( Nadiadwala ) This relates to class because we looked at how as a paid marketer on social media you can keep track of KPI. Using social media to promote events will make it available to wider audience and you can send the information to your target market. The KPI’s will let the marketers understand if their event has bee...

Article The article talked about what not to do with a social media marketing account. It advised to not fall behind on posting, to not be all about promotion, and keep an eye on the news and not rely on automated posting to avoid posting something insensitive. It also brings up that social media should be used to compliment a website and content should be tailored to fit the platforms to be consistent across them. It also suggested to not be afraid to experiment with the platforms as they are always evolving. The article talks about how now unpaid business page posts are being seen less than ever and suggest creative ways to get around the issue.   ( Montevago ) These are all related to class because have talked about what creates brand loyalty. People want the brand to feel authentic by posting original content and interact with the consumers through getting feedback or responding to posts. I see this as fitting in with creating brand loyalty because if a business falls ...

Article This article was talking about how Social status is a tool for social media marketing that does reporting on different statistics and numbers related to social media marketing performance. It is too report on what is working in the efforts on social media for the brands to make adjustments.  It reports this tool “ will yield full-funnel metrics like impressions, reach, link clicks, ad campaign performance, and a whole more.”  In short this tool is meant to limit the time that people would be compiling the data itself. This tool will make this effort quicker and more efficient. (Store) This relates to class because we have been talking about Key Performance indicators. The information this tool provides all the KPIS you could want. These are important to monitor how the efforts are going as the more people that interact the content the higher the KPIs. These will indicate a strong marketing effort. And if there are some areas that are not as high as others it wil...

Article This article is about the TSA’s social media account and how it is going about promoting the restrictions about items that can be brought on the plane so people are more aware. The article talks about how there is humor in regards to these posts along with images of the confiscated items.  One example is a glove that had razors for fingers. The article quotes “It’s safe to sleep on Elm Street again. Freddy lost his glove at the Hartsfield-Jackson Atlanta International Airport (ATL).” (Long)     This falls into marketing because it is raising awareness about a service. While it is not selling a product to customers it is raising awareness of the policies inplace to make people's’ trips smoother.   This relates to class because it we talked about making the social media experience all about the users. Anyone viewing the TSA’s feeds would be able to say that they are getting knowledge about the trinkets that might get confiscated. The regulations ar...

Article The article is about how to make you social media more personable. One of the tips is avoid over used phrasings or calls to actions just to seem more original and creative. The second tip is to avoid blanket statements to avoid depersonalizing the experience for people and make it seem like a one on one experience. The third tip is to avoid all posts be about the brand raving about itself and more about how it can bring value to the consumer. Finally, be more specific and instead of being vague with words like best say what exactly makes it the best. ( Smigel )               This relates to class because it treads the same territory as the user experience. Social Media Marketing is all about what the consumers are getting not the brand if it is going to be successful. The suggestion of being creative makes the social media marketing seem new and unique and people have become blind to the same phrasings thr...

Article This article covered ways to have successful social media marketing. The first item tackled is to have a plan and not just post everything and anything. The suggestions were to post about what your target audience finds relevant and post about the key selling features with your products. The second tip was to adjust the content to what platform it is on due to having different demographics or users on different platforms. Also, the content has to be altered depending on formats for each platform whether it be text, video or pictures. Finally, do not have more than three social media platforms. The last tip is to post original content following what others are doing may seem boring to consumers and it must appeal to their interests. (Csahiouni)     This is going back to the thought process of customer, context, and content as discussed in class regarding choosing a platform for marketing. The thoughts about what platform to choose are the same as how to structu...