Article This article was talking about how Social status is a tool for social media marketing that does reporting on different statistics and numbers related to social media marketing performance. It is too report on what is working in the efforts on social media for the brands to make adjustments.  It reports this tool “will yield full-funnel metrics like impressions, reach, link clicks, ad campaign performance, and a whole more.”  In short this tool is meant to limit the time that people would be compiling the data itself. This tool will make this effort quicker and more efficient. (Store)

This relates to class because we have been talking about Key Performance indicators. The information this tool provides all the KPIS you could want. These are important to monitor how the efforts are going as the more people that interact the content the higher the KPIs. These will indicate a strong marketing effort. And if there are some areas that are not as high as others it will indicate that part of the marketing effort needs to be reevaluated. This tool seems like a good tool to use as it does all the heavy lifting and saves so much time by collecting the information for you. It will allow you to do side by side comparisons in one window without having to hunt down all the information yourself.

Store, Entrepreneur. “Save Time and Money With This Social Media Automation Tool.” Entrepreneur, 15 Apr. 2019, www.entrepreneur.com/article/332172.