Sarah MKT350 blog

Article This article is about retailors sharing how social media has helped brands and what to know to do well on social media. The brand Showpo attributed most of its growth to social media. One of the challenges mentioned is how platforms will change and the brands have to adjust due to changes.   One of the things that is important to know is the customer’s journey such as knowing who visited, how they got to the page, and knowing how much revenue the customer delivered vs cost of getting the consumer. An example of this is shown in the article is that Facebook customers while more costly than google customer produce more revenue ( Maras ) This relates to class because we have touched on knowing the target demographics such as what they like and where they live, only to name a couple. This falls into line about understanding the customer’s journey because understanding how the target demographic got to your page can influence your marketing strategy. By playing to the...

Article This article is talking about how social media is important for events. It is brought up that social media is a good way to spread awareness of the event as so many people are already on their phone. It also helps to direct the event promotion to the right target audience as the platforms can provide information on the demographics of its users. The platforms can also be used by attendees to share what is going on at the event and interact with the people at the event for things such as contests. Finally, it can also be used to set up for the next event by showing what went on at the one just held and give an idea of what will happen at the next one. ( Nadiadwala ) This relates to class because we looked at how as a paid marketer on social media you can keep track of KPI. Using social media to promote events will make it available to wider audience and you can send the information to your target market. The KPI’s will let the marketers understand if their event has bee...

Article The article talked about what not to do with a social media marketing account. It advised to not fall behind on posting, to not be all about promotion, and keep an eye on the news and not rely on automated posting to avoid posting something insensitive. It also brings up that social media should be used to compliment a website and content should be tailored to fit the platforms to be consistent across them. It also suggested to not be afraid to experiment with the platforms as they are always evolving. The article talks about how now unpaid business page posts are being seen less than ever and suggest creative ways to get around the issue.   ( Montevago ) These are all related to class because have talked about what creates brand loyalty. People want the brand to feel authentic by posting original content and interact with the consumers through getting feedback or responding to posts. I see this as fitting in with creating brand loyalty because if a business falls ...

Article This article was talking about how Social status is a tool for social media marketing that does reporting on different statistics and numbers related to social media marketing performance. It is too report on what is working in the efforts on social media for the brands to make adjustments.  It reports this tool “ will yield full-funnel metrics like impressions, reach, link clicks, ad campaign performance, and a whole more.”  In short this tool is meant to limit the time that people would be compiling the data itself. This tool will make this effort quicker and more efficient. (Store) This relates to class because we have been talking about Key Performance indicators. The information this tool provides all the KPIS you could want. These are important to monitor how the efforts are going as the more people that interact the content the higher the KPIs. These will indicate a strong marketing effort. And if there are some areas that are not as high as others it wil...

Article This article is about the TSA’s social media account and how it is going about promoting the restrictions about items that can be brought on the plane so people are more aware. The article talks about how there is humor in regards to these posts along with images of the confiscated items.  One example is a glove that had razors for fingers. The article quotes “It’s safe to sleep on Elm Street again. Freddy lost his glove at the Hartsfield-Jackson Atlanta International Airport (ATL).” (Long)     This falls into marketing because it is raising awareness about a service. While it is not selling a product to customers it is raising awareness of the policies inplace to make people's’ trips smoother.   This relates to class because it we talked about making the social media experience all about the users. Anyone viewing the TSA’s feeds would be able to say that they are getting knowledge about the trinkets that might get confiscated. The regulations ar...

Article The article is about how to make you social media more personable. One of the tips is avoid over used phrasings or calls to actions just to seem more original and creative. The second tip is to avoid blanket statements to avoid depersonalizing the experience for people and make it seem like a one on one experience. The third tip is to avoid all posts be about the brand raving about itself and more about how it can bring value to the consumer. Finally, be more specific and instead of being vague with words like best say what exactly makes it the best. ( Smigel )               This relates to class because it treads the same territory as the user experience. Social Media Marketing is all about what the consumers are getting not the brand if it is going to be successful. The suggestion of being creative makes the social media marketing seem new and unique and people have become blind to the same phrasings thr...

Article This article covered ways to have successful social media marketing. The first item tackled is to have a plan and not just post everything and anything. The suggestions were to post about what your target audience finds relevant and post about the key selling features with your products. The second tip was to adjust the content to what platform it is on due to having different demographics or users on different platforms. Also, the content has to be altered depending on formats for each platform whether it be text, video or pictures. Finally, do not have more than three social media platforms. The last tip is to post original content following what others are doing may seem boring to consumers and it must appeal to their interests. (Csahiouni)     This is going back to the thought process of customer, context, and content as discussed in class regarding choosing a platform for marketing. The thoughts about what platform to choose are the same as how to structu...

Article This article covered the differences between Social Media Management and Social Media Monitoring. It states that management is reactive and is about what a social media manager does for a company such as dealing with comments and process what they are saying about people's opinions of the brand. There are no systems flagging comments that may indicate that there is a problem that needs to be addressed. People have to find the evidence as the comments come in.     Monitoring is proactive and open to high-level employees as it about observation and choosing what direction the company will go in. While management is done by hand so to speak monitoring is assisted by AI and machine learning. This helps with making associations and analyzing possible trends. (Redmore)     This is important because in-class presentations and lectures we talk about trends in the present social marketing world and how important it is to be in dialog with consumers to s...

Article The article is about how social media stories are gaining popularity. Stories are videos and photos that are available to be seen for a limited amount of time. Overall they are used as ad space, polling viewers and have them communicate with the brand. It's believed they may be soon more useful than Facebook or Instagram posts. This reasoning is because they may reach a wider range of audiences. It reported that adults, 18-year-olds and over, spend around 45 minutes on social media in one day possibly contributing to this claim. ( Dyer ) Relating to school: Stories touch upon the three media zones of social community, social publishing, and social commerce. It falls in the social community zone because messages can pass between different parties on these stories. It also allows for the sharing of posts and information with communities such as followers, associates, and consumers. The social publishing zone is included because it involves posting photos and videos crea...

Article This article is about how social media contests are a good way to self promote and get engagement.  It talks about how contests create engagement, awareness of the brand, makes the brand feel genuine, and creates credibility for the company. The article also suggests having daily contests along with how to make them simple to execute. The article also covers how some restaurants on Instagram have contests around sharing photos of food so word or pictures can reach beyond just followers of a restaurant. The reasoning is it takes little effort for patrons to post pictures of their food. This is because it is already a common occurrence already for many people to take photos of the dishes they get at a restaurant. However, there are restrictions they have to operate within. It can be small things such as not encouraging people to tag themselves in photos of food as they are not in the photo or posting near duplicates of a photo. This is something to keep in mind when creating...

Article There are six ways for a brand seem to be more personal instead of corporate on social media. These ways are to have a good story, have quizzes, be consistent, have chatbots, have a formal advocacy program and create unique content. The article delves into how a story creates more of an emotional connection with viewers.  This is further strengthened if people have a hand in creating the story.  The second topic covered is how quizzes allow consumers to provide feedback and be more engaged with the brand. The third topic is being consistent. This is discussing sticking to a schedule of when content is released. The fourth topic is about how chatbots are useful to provide all-day support for consumers and can be customized to reflect your company. The fifth topic is how having all your employees believe in and support the brand then it's more personal and authentic.  Finally creating unique content that is about the audience creates long-lasting relationships and ...

Article The company Bark is using Social media following the guideline of Social Media is about the people and not the business. They are using platforms such as TikTok and Instagram to raise awareness of their company early in people who potentially may own a dog based on research. Instead of pushing products they are letting people create their own content for themselves and other people to engage with.  They even created their own platform "Say Bark!" to let people create/ see content more tailored to themselves. They also focus more on the needs of dog owners instead of selecting and pitching to target audiences (Nickalls).  This experience is different than many companies that are on social media these days. While in the rare instance a pop-up ad can be useful more often than not they are distracting and take away from the social media experience. Today, for example, I was on Facebook and an ad for Spamalot came up and I would have bought a ticket right then and there ...